Your AI Pregnancy, Baby Planning & New Mom Companion
One beautiful place to plan the nursery, the shower, the registry and the budget, with a gentle, personalized guide for every week in between.
You’re on the list, welcome.
We’ll send a little note the moment our first collection opens. Until then, take a breath. You’re doing beautifully.
Everything in one place
Sage & Swaddle brings the whole season of becoming a mom together: guidance, planning, design and a little extra kindness.
A timeline built around your due date that updates each week, with practical to-dos, questions to bring to your clinician and encouragement that never makes you feel behind.
Upload a photo of the empty room, choose a style and budget, and see your nursery come to life, then shop the look.
Pick a theme and get a coordinated collection of invitations, signs, games, favor tags and thank-you cards, plus a timeline and party budget.
A registry shaped around your space, lifestyle, hand-me-downs and budget. It separates essentials from nice-to-haves and helps you avoid duplicates.
Private journaling, gentle check-ins, partner conversation prompts and a calm plan for recovery, feeding, sleep and household help.
Soft, thoughtfully chosen pieces and themed gift sets that match your shower, chosen for safety and made to be loved.
Better together
Some lovely tools are already helping parents plan. We admire what they’ve built and would love to work alongside them someday. Here’s where Sage & Swaddle fits in.
Tools we admire
Room to grow
They create beautiful room images on their own, but the layout isn’t saved to a registry and there are no suggested clothing or items to buy.
With Sage & Swaddle
Your design flows straight into your registry and a shoppable list.
Tools we admire
Smart readiness tracking and couple voting on registry items.
Room to grow
It works through a grid-and-list text interface, without visual room design or printable downloads.
With Sage & Swaddle
Visual rooms and coordinated printables, right beside your list.
Tools we admire
Mood and lifestyle tracking, plus weather-based outfit ideas.
Room to grow
It focuses on the day-to-day diary, without design mockups or registry building.
With Sage & Swaddle
Diary, design, registry and planning, all in one place.
Names are trademarks of their respective owners. Sage & Swaddle is not currently affiliated with, sponsored by or endorsed by these companies. Descriptions reflect our understanding of publicly available features.
The shop Coming soon
Instant-download collections in our signature styles. Print at home or at your local print shop, and let the party come together.
Five classic games with answer keys, ready to print and play.
$9
Invitations, welcome sign, games, favor tags, thank-you cards and a planning checklist.
$29
Everything in the bundle, personalized with her name and date, plus a party budget and timeline.
$49
A full coordinated theme with signage, table cards, backdrop art and a décor shopping list.
$79
Calm, practical printables for each trimester, created to help you feel organized and never overwhelmed.
AI Nursery Designer Coming soon
Your walls, windows and doors stay just where they are. Everything else is yours to dream up.
$39 per room
Your week, at a glance
Tell us your due date and whether this is your first baby, and your dashboard shapes itself around you, with one calm focus each week.
Current week
Week 22
Second trimester
Your suggested focus this week
Building your plan
Little wardrobe Coming soon
Soft first pieces chosen to match your shower theme. They make lovely keepsakes for you and thoughtful gifts from the people who love you.
Designed to coordinate with each printable collection.
Curated boxes that are ready to give at the shower.
Swaddles, burp cloths and basics, carefully chosen.
Our commitment: every piece we sell will be tested to meet U.S. children’s product safety requirements before it reaches you.
Our promise
Sage & Swaddle began with a simple wish: that expecting a baby could feel less like a to-do list and more like the joyful season it is. We bring the planning, the pretty things and the practical help together, so you can spend more time feeling and less time searching.
No pressure, no “you’re behind.” Just kind, clear next steps.
Everything we make is something you’ll be happy to see, share and keep.
Your journey is personal. We protect your data and know when to point you to a professional.
Questions
We’re opening in stages, starting with shower printables and pregnancy planning bundles, then the AI Nursery Designer and the full companion. Join the waitlist and we’ll tell you the moment each one opens.
No. Sage & Swaddle offers planning and lifestyle guidance. For anything about your health or your baby’s, please talk with a qualified healthcare professional.
After purchase you’ll receive instant-download files you can print at home or at a local print shop. Personalized kits are prepared with your details.
Just a clear photo of the room, a style you love and a budget. You’ll receive three concepts you can tweak piece by piece, plus a shopping list.
Yes. A free pregnancy tracker will be available for everyone, with optional premium planning features for those who want more.